Marketing plays a huge role in the medical device industry; it helps hospitals, clinics, and even patients learn about new technologies that could transform care. But sometimes, marketing materials simplify or exaggerate features to make devices more appealing, leaving out limitations, potential risks, or key technical details. When this happens, it can lead to unrealistic expectations or even influence clinical decisions based on marketing rather than evidence.

On one hand, marketing is essential for bringing awareness to new innovations. On the other hand, the stakes are higher in healthcare — a misleading campaign isn’t just bad business, it can directly affect patient outcomes. Should marketing teams be required to follow stricter scientific review processes before releasing materials? Or is it the responsibility of healthcare professionals to verify claims before adopting new technologies?

How can we keep a balance between effective promotion and ethical communication when it comes to devices that impact patient lives? 

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