After watching the lectures from this past week, one of the slides that depicts a comic strip of what a customer wanted versus how everyone in the company perceived the customers request was shown. This comic strip immediately made me think of a similar youtube video called "The Expert". For anyone who has worked in a company before they will definitely agree that this video has a comical depiction of how a customers request could be translated. Take some time to watch the video (link below), and make some comments about the video and/or any experiences that have to a similar situation. If for some reason the link does not work just search "The Expert" on youtube it should be one of the first two videos that comes up. Enjoy!!
This video was indeed very entertaining and connected very well to the comic strip. Each department in a company has people with different backgrounds. An R and D engineer might interpret a customer need and tackle a problem in a different manner than a marketing professional. Therefore a simple and standard way of communication between departs can lead to a more productive solution. The video showed how each person understood a different part of the problem; but due to the pressures of conforming to a similar answer as the majority, the conversion was very circular and no real solution was made. This occurred because the problem was not thoroughly deduced by everyone, therefore, the solution was not proper and made no logical sense.
Interesting video with of course an exaggerated view but definitely touches on a lot of the concepts discussed in this weeks topic. Due to the lack of technical expertise each department was not able to focus in on the problem and would instead make more suggestions that complicated the task more and more. With each discussion instead of coming closer to a solution the group was veering in the opposite direction and this can happen in many project teams because of lack of proper communication and technical knowledge by team members.
This comedy sketch illustrates a couple fundamental problems faced by many businesses, including those in the medical device development industry. First is that customers often sometimes need to be "taught" what to buy, as they may come in with distorted expectations (and especially so for first-time customers and newer companies). A certain level of trust is required for this interaction.
A second problem is poor integration between departments. As the video illustrates, the managers are not at all in-tune with the realistic considerations that engineers face, leading to comedic levels of misunderstanding and poor interaction. One thing to consider is that a lot of development pitfalls - such as poor security in computer systems and poor testing in medical device development - occur because managers push unrealistic expectations and hasty development timetables on to engineers.
While I have never faced a similar situation in a medical context, it is very easy to imagine scenarios in the future where I would. I have faced overbearing expectations in club activities, for example. What overblown expectations have you guys previously faced?
I feel this video clearly depicts that there tends to be disconnect from the customer and the supplier. I believe most of this can either be attributed to lack of communication - the customer doesn't clearly communicate what they desire vs what the supplier or business understands and translates their need as. From a business perspective, I think customers sometimes don't fully understand or know what they want or are asking for. Customers I think tend to know part of what they want and expect businesses to figure out what the rest of it is. This leads to exactly what you just watched in this video.
The link did not work But i could found the video on youtube. This video is hilarious but of course little exaggerated. Anyway, I have had not much of an interaction with the clients similar to like this. But I have faced the situation where client wants data in 10 business days which is literally not possible due to expired stocks or not enough employee to work or something like that. But still to make this situation or circumstances understand to a client is the hardest part and other times they may take their business somewhere else.
The video was definitely exaggerated a lot but brings out the bigger picture. Each department in the video has a different mindset than the expert but since the project manager and the other departments are assigned this task for a customer the expert has to find a way to make this project work. Similar to the comic strip, the customer wants something simple but each department perceives a complicated and different design which can cost the company and the customer a lot of money for what could have been an easy job. I do believe this scenario happens in real life because everyone has different backgrounds where the marketing team sees something different then the engineering team or the research team. They all collectively have to sit together and decide how to create what the customer wants and needs. In my department, I’ve experienced this same scenario where my coworker says something and I perceive it differently than her. I had to talk to her and elaborate a little more to see things the same way. To work as a team, we have to make sure we’re both on the same page to achieve the end result. With more communication, I believe there will be less of an issue when it comes to working together.
Firstly, the video is hilarious!
Secondly, the video is a purposely over-the-top version of the comic strip. A lot of the time people may not realize how their requests can be on different spectrums. An interesting point is that "The Expert", actually solved their problems as they came up, but extra stipulations continued to be added. The first issue of wanting, 7 seven red lines in '3' ink colors (red, green, transparent) was solved by him inferring the target audience to be color blind. The target audience was not color blind. He solved the issue of perpendicularity by suggesting 2 red lines and 5 transparent lines. The customer did not want to compromise having green lines.
I think this shows that sometimes, to progress through a product, necessary compromises are needed. Necessary compromises.
As funny as this video was, I believe it did still hold some truth to the dynamics of collaborating on advertising a product. Although all members of a company ultimately want the best outcome for their products, they each independently have unique perspectives, skills, outlook, and roles. This video did an excellent job in illustrating how that can cause conflicts when attempting to collaborate on a single advertisement for a product. One thing I would like to point out from this video that definitely resonates with a common problem many companies face is the lack of knowledge amongst the members of a team. Simply throwing several employees with different areas of expertise into a room to collaborate on a sophisticated task (such as drawing lines) often leads to butting heads and inefficiency. I believe it is particularly important to share as much knowledge and insight as possible between all team members so everyone is on the same page and there is minimized conflicts and drawbacks during any project.
This was a very creative form of satire which highlights sometimes the disconnect between management and engineering. Obviously there were some requirements which were laid out in this video and the leader of the company wanted to do everything in his power to accomplish this and satisfy the customer. He started by employing a project manager which did not seem to be the most technically inclined, at least not enough to effectively communicate with the product expert. Many times managers will have a business background and only understand how to run projects in terms of scheduling and budgeting and whatnot. They do not completely understand the science behind the product and how to solve design problems. Instead of understanding the engineer's concerns about the feasibility of meeting the customer needs he pushes for the engineer to basically "figure it out". This disconnect can lead to all types of errors/failures when corporate greed gets in the way of safety and quality. Hopefully engineers in the world do not succumb to the pressure as easily as the expert in this video!
This is a funny sketch and touches on some real life points in the market developing world. In a project, there will be an interaction between the company and customer whether being asking questions or stating opinions. The customer will have goals which the company must execute however there are many things that customer might not know which is why an expert is in the meeting. They help simplify and make the goals possible the produce. This reminds me of capstone when we meet our advisers. Advisers had goals which we had to follow, there was a design which we had to create, and we had to do research on the products being used to be experts. This sketch shows in a comedic way what happens during a project development meeting.
Very comic sketch. I have to agree that in occasions working in the front end of customer services you can experience similar situations. You meet a customer, he then tells you what their needs it and what the final product should look like, as an expert you know how things work and you rationalize with them in which solutions are possible. I worked at a nail salon before, and I used to do a lot of nail art. Watching this video took me back to those days when people would ask me to draw something on their nail; many times they will show me really complicated designs, which are possible BUT not in everyone's hands. I mean, if a girl has nails that are not large enough, the design will be a mess. I took the time to explain to them how the design was not suitable for the nail bed size, or shape and sometimes they did not like to hear this answer. In some occasions, customers will see the point and opt for another design that made them happy, but other customers would not understand. Sometimes, I had to agree with them to avoid complaints or unsatisfied customers and try my best to do what they wanted. I enjoyed this video because I experienced the same exact circumstances quite a few times.
That was a comic video and it does touches upon our week topic which is lack of experience. Beside that, the video demonstrates that lack of experience leads to the inability to focus on the real problem and instead they just keep giving silly suggestion completely out of the topic. So, in the video each department in the video has a different mindset than the expert but since the project manager and the other departments are assigned this task for a customer the expert has to find a way to make this project work . I believe the purpose behind this video tends to be disconnect from the customer and the supplier and also shows the lack of communication and lack of experience.
I found this video very entertaining! I haven't had a similar experience with external customers but have witnessed a milder version of this within a project team. On a recent project, we faced a lot of challenges and setbacks due to the nature of the timeline. The project manager and everyone on the team were under a lot of pressure to solve things quickly without pushing out the timeline. When explaining to the project manager why certain things just could not be done, he didn't seem to fully understand the why. I blame this on a lack of technical understanding as well as the pressure he felt to deliver positive news to upper management and move forward. On the other hand I have experienced a project manager who had more of a technical background and easily understands why certain things just can't be done. It's not possible for everyone to be an expert in every single topic however I do think when you're in a management role you should know a little bit about everything and be open to understanding problems. It's easy to say yeah we can do this and then when you go do it you realize that's not how it works. It's also important to listen to the subject matter experts, or else what is the point in involving them in the conversation anyway.
This is my first time watching “The Expert” but not my first time finding humor in certain corporate policies and norms. What makes “The Expert” funny is subtle truth behind the content. My coworkers and I laugh quite frequently at very similar situations as portrayed in “The Expert” that occur on the job. We often come across policies or procedures that are intended on simplifying the workplace, however occasionally they instead overcomplicate things. Many of these situations can be stressful but it is important to take a step back from the situation and try to have a laugh about it.