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SAM replied to the topic "Feasibility Research vs Marketing Research" – 1 year, 2 months ago
Pre-feasibility/feasibility data and business/case assessment model (BAM) play interconnected roles in the project initiation phase. I give explanations about this kind of issue here, maybe there are suitable solutions in it.Pre-feasibility/feasibility data:This data, usually collected by the research department, aims… Read more»