For myself, I find that the commercials I enjoy the most are the ones that tell a good story. I think that when the commercial makes one feel good inside, it leaves the watcher with a positive feeling about the company who made it, if not then at the very least some level of respect for the advertiser. This type of commercial usually isn’t advertising a particular product, but more advertising about a company’s values. One example that seems to be fairly popular (I’ve seen it circulated on social media countless times) is by a company called Thai Life Insurance. (If you google ‘Unsung Hero Commercial’, the result will come up) This is definitely a commercial that advertises to the watcher that the company has wonderful values, and is designed to draw the user in with a story and leave them with the feeling that the company really values these things (by fact that they published this commercial). While it may not increase the value of a company’s product per say, it definitely increases their social stock, which can lead to more people to turn to that company for their services.