This topic reminds me of a somewhat comical video that I had watched a while ago

Similar to what is being talked about, this video gives an overview of standardization and how it is something that is used globally (particularly this video talks about ISO. One of the main points that are made is the importance of standardization in terms of experiments impacting different questions(tea experiment example).
In terms of monetization, I think that this is a neccesary barrier to entry, as it keeps the amount of agencies having the standard lower, and increasing the quality (assuming that having more money to spend to obtain the standard correlates to more money to go towards quality). The other side of the coin is of course making money on the labor that goes into creating these standards. If something is made using effort, it draws a cost on the one making it which is sought to be compensated.