Like @julienneviuya mentioned, pop-up shops are a very popular way to gain customer participation. From Kylie Jenner’s lip kits to Pringles, NYC is a hub of pop-up shops. Pop-up shops allow a company to introduce a product/line to the market but make it for a limited time and volume. So customers feel like they are getting an exclusive opportunity to  have access to a product.  As julienneviuya mentions the make it interactive with cool locations, themes, and create a path for you to post on several forms of social media; twitter, snapchat, facebook, Instagram etc. Pop- up shows create a buzz and allow for companies to not have sign a long term lease in an expensive area like NYC. I’ve included a line from Ad Age which even gives the example of how Brushfire Marketing, which worked with the New Jersey Division of Travel and Tourism on the Jersey Shore Store, said the temporary shop brought in nearly $1 million in earned media. The agency said the store led to 46 broadcast segments and 21 print and online placements. They noted that on average, 1,000 visitors passed through the store each week. Overall, I think pop-up shops are a creative and relatively inexpensive way for companies to test products, get viral marketing, and quick customer feedback without signing a long-term lease.

http://adage.com/article/news/marketing-pop-stores-brands-build-buzz/138704/