We usually use passive marketing techniques where people come to us for a license and we usually have consistent sales. However in the last year in order to increase sales, we have created a catalog of all of products available for licensing and instituted a one-click license. The one-click license allows the licensee to select the product from the catalog on our external website and with “one click” sign a license and pay for the license/material using a credit card method. The idea of credit card payments is new to our licensees and some still prefer invoices and alternative payment methods (check/wire transfer), but its slowly catching on. To increase sales we look to every quarter see if there are new materials and every 6 months we will update our marketing materials.