I agree that social media has become a popular way of advertising in today’s society. There is also the idea where sellers involve the customers in the product production/improvement. Sellers of products now allow customers to send them comments on their product, which allows them to know what the people like and dislike. Based on the comments, sellers will adjust and improve products/services according to what the people want. I have ordered products online where the seller will eventually ask questions like, how has the product worked for you? And if the customer isn’t pleased they allow money back within a month. They would then ask for comments on why you didn’t like the product. The goal of the seller is to keep customers, and to give them what they want, and to do that, they take into consideration their opinions.