Participation as mentioned by srg36, it is important for a company’s marketing strategy in the sense that it creates a welcoming feeling for new customers and shows that the medical device company is always open minded to hear to suggestions and concerns to further improve their products. Like many other products there will always be issues, or concerns, its always better to hear from the customer and address it at that moment instead of having the FDA discover of the issue and create a larger problem. In the current company, we allow new technicians from many practices to come to our hands on course held at our HQ to train and certify their technicians on the usage of our device, this program is good for new customers and old customers that have hired new technicians. This type of service helps the doctors and their technicians become more confident and understanding of the science behind it and utilization to help provide a greater quality of care to patients.