In a product’s life cycle as we all know consists of the following: Discovery and Innovation -> New Product Planning -> New Product Introduction -> Post-Launch Product Management. Each of these sections holds substantial significance in the product’s life cycle. The Discovery and Innovation is best in identifying the market, customer needs, identify competitors and other target markets. They will also formulate the strategy on how to approach the life cycle of the product and uncover opportunities and creating functional teams. As mentioned before this section is first initiated by the marketing team and performing market research, the customer needs is obtained by interviewing doctors and surveys to customers. New Product Planning is the next stage where forecasts are derived and a business case is created along with prototypes. This allows the teams to visualize and prioritize opportunities and prepare a launch plan etc. This section i believe is idea when it comes to ensuring the product planning continues to move along the process and the process of generating a concept, feasibility and definition is done. The next would be the New Product Introduction where is essentially the overall development process of the product and launch, this is essentially where Design Controls takes place along with product production and release. Lastly would be the Post-Launch Product Management, this is where tracking customer satisfaction and conduct post launch audits is important. This is where it allows the company to monitor the performance management and the growth-maturity decline of the product. This is where providing support to the products for customers is important because it allows the company to gather statistical data on their product and learn how to further improve in areas where is needed.