Hi All,

Thank you very much for your interesting question, I had not thought about this instance in the past. However I believe that it would make the most sense for a company to kill a project if it will not make the company money. If they continue into development and launch the project has the chance to be a total flop and lose the company much more money than it would cost to simply stop at that point.

However, there would seem to be a “point of no return” with a project. For example if a project is being launched and the market is no longer attractive, it may not be possible to stop the project as resources have already been used and the product is already manufactured.

-Andrew Nashed