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asn9 replied to the topic Product Failure in the forum Product Life Cycle and Product Management 8 years ago
Hi All,
I have not had personal experience with a product recall; however one I remember quite well is the Toyota recall of many of its cars. The pedals had the tendency to stick, causing many accidents. Over 4.1 million cars needed to be recalled, causing Toyota millions and harming their name and sales. This really shows the great cost that the recall itself can cause, but also their name was badly damaged.
-Andrew Nashed
https://www.theguardian.com/business/2010/feb/02/faulty-cars-recalled-toyota-reputation