Hi All,

I would agree that in many products the R&D/Development can be very expensive. However I would say with many products that the introduction phase can be just as costly. If a product needs a lot of marketing to get into the market, or has a lot competition, the correct marketing tools are needed to successfully introduce the product and get it started. This can be an extremely costly task that may, in some cases, outweigh the R&D/Development.

-Andrew Nashed