AI is starting to shape how medical devices are marketed. It can analyze large datasets, predict which hospitals are most likely to adopt a device, and even personalize messaging for specific audiences. This could make marketing faster, smarter, and more…   Read more»

One thing that’s becoming increasingly clear in healthcare is that patients today are more informed, more active, and more involved in their treatment decisions than ever before. Traditionally, medical device marketing has focused almost entirely on healthcare professionals (surgeons, hospital…   Read more»

Marketing plays a huge role in the medical device industry; it helps hospitals, clinics, and even patients learn about new technologies that could transform care. But sometimes, marketing materials simplify or exaggerate features to make devices more appealing, leaving out…   Read more»

I always thought that profit was the most important sign of a company’s success. But now I understand why cash flow might matter even more. A company can be profitable on paper and still fail if it doesn’t have enough…   Read more»