As the use of AI becomes more prominent in our society, I think you’re right to frame AI as both an opportunity and a challenge in medical device marketing. In one sense, it has the potential to strea...

Two companies, Kimberly-Clark and Halyard Health, were found guilty of fraud eight years ago for the medical gowns they sold. The gowns were marketed for disease protection and claimed they met AAMI l...

I think one way to keep medical device marketing effective while still being ethical is implementing something similar to a traceability matrix into the marketing process. This would require every sta...

Marketing plays such a critical role in the diffusion of medical devices and technology, but in regards to healthcare, persuasive communication and the responsibility to be ethical can be pretty thin....

Effective promotion and ethical communication relies heavily on how well the science is communicated. As was mentioned, marketing campaigns should be more closely aligned with the science, however not...

Choosing between going public or staying private depends on the kind of strength a company seeks—public companies benefit from access to large-scale capital, increased visibility, and liquidity for sh...

The ethical value of AI can be twofold. On one hand, it’s a powerful resource that will help researchers & even designers compile a large chunk of pertinent information in a shorter period of time...

I certainly agree that patient perspectives greatly add value to marketing strategies, particularly as patients are increasingly seen as partners in their own care. However, I also think it's essentia...

AI can certainly transform medical device marketing, particularly when it comes to understanding audience behavior and personalizing outreach. However, I think the real issue is striking a balance bet...

Involving patients in marketing strategies can be beneficial, but there are also downsides. Having someone who might potentially use your product be able to give input on what other products they use ...

Hi @atmeh-njit! Excellent post and question. I totally agree that marketing is essential, but also very risky in the medical device field. Marketing is so that the buyers want the product and understa...

Negative cash flow is definitely more influential than profit itself when evaluating when companies fail. Getting to a negative cash flow indicates numerous poor financial decisions; it is never the r...

I agree that cash flow, which indicates a company's capacity to continue operating on a daily basis, is frequently more significant than profit. The impact of timing is frequently disregarded, as even...

My previous response was intended for your other discussion on public versus private companies, which I added there. However, I want to add to this discussion about cash flow versus profit. Understand...

The medical device industry is diverse and compromises of both public and private companies. Privately owned companies benefit from reasons that you mentioned such as faster and more flexible decision...