The best advertisement that I can remember is Tide’s ad form the last Super Bowl. They did an excellent job in utilizing tropes from many other types of commercials then flipping at the last second the make it a Tide Ad. The use of positive emotions will always be more successful to me than using negative emotions. Many commercials try to sell their products as though they will change your life. But this one simply wanted to make you laugh. In doing that they were able to stick in people’s minds because they stood out. They were not just another regular ad who said that their products would solve the problems in my life and make me a better whatever, they just wanted to tell a joke and that joke has stuck in my head since then. Now it is important that they made the joke funny because I think that often companies will attempt humor and not be able to pull it off, but they did an excellent job in this case.