A tend to agree with Roberto in my thinking that all products, regardless of need, undergo their respective life cycles. Most products will go through their cycles at a pretty ‘normal’ rate compared to niche and staple products. Highly specialized ‘fad’ products will rise and fall relatively quickly (silly bands) vs a cultural staple (corn). However, if we step back from each and look at their overall life cycles, the animal shaped rubber bands life cycle has already came and went while the corn life cycle is still occurring. Eventually, even the need for corn will expire though either humans transcending the need for its nourishment or a radical new substitute product resulting in corn’s eventual decline. The takeaway message being that all products undergo a lifecycle, even if it their decline is not immediately foreseeable in the present.