In the time period we are currently living in, as many others have mentioned, I believe the most effective ways of getting customers to get engagement with marketing information that they are interested in is definitely via all the types that the internet and social media has to offer. One of the most interesting forms of internet “participation” that always seems to work on me and I feel is extremely clever is how search engines like google collaborate with online shopping companies like amazon to provide adds for products that you have recently “googled” or did research about. For instance if start doing research about a pair of Nike shoes. You will then start to see adds on other internet pages for the same Nike shoes. I feel this works very well since the customer is obviously interested in the products because they were the ones who initiated the search, and by constantly reminding them they want these products and giving them links and adds to click on to purchase these items dramatically increases the chances of them making a purchase.