Emotional Intelligence is defined as understanding moods, behavior, and impulses to match certain level. A person should have better understanding and mature emotions to negotiate with others. To know whether we have it or not is proved by its 5 main features: self-awareness, self-regulation, motivation, empathy, and skills. We get this by collecting information from others, that is done by asking people for their opinions, observations, reflecting emotions, learning from critics,thinking before acting, and understanding the responses. EI is important as qualities that come from it are important like self-awareness. motivation etc. By this workers will understand their own strengths and weeknesses. It would affect the selling as those who understands these will get along with customers easily. It increases sale and interest in the product. Just by involving 5 strategies company would raise its growth and build trust.