Two strategies that work well for medical device companies are direct marketing, and coordinated content streaming. Marketing directly to clients and other corporations is one of the best methods for medical device companies. Most products developed by these companies are not meant for the average consumer. Therefore, there is no need for an over the top large consumer strategy, rather directed to physicians, hospitals, and other device companies that use these products as materials. Another excellent strategy is to use the online platforms more efficiently and to its full potential. Its common to see companies update their online platforms with just their new products and provide information about it. It’s a good start but it’s not still lacking in potential. “At the beginning of the year, the medical device marketer should map out a strategy for blogs, online PR, and social media that includes news about the company, anticipated product releases or updates, and educational information for the medical community as well as patients.” There should be a “constant stream” of information so there is an active presence of attention-grabbing information on all online platforms, therefore more activity means a higher traffic of possible consumers.

https://www.mdconnectinc.com/medical-marketing-insights/medical-device-marketing-strategies-for-2016