The issue behind Quality is that there is an assumption that the procedures that have too be followed will optimize results. Compliance and quality assurance are important but it’s important to acknowledge that having procedures and strict standards can curb innovation and creativity. In other words, R&D cannot pursue new techniques or develop new products if their endeavor conflict with established standards of quality. This is very important because companies have to constantly compete with each other and one way to get ahead is to come up with some brand new and better. There also lies the assumption that if there were very few rules and boundaries, that companies will use this to lower costs by introducing poor quality products. However, competition keeps quality high and is what protects the consumer because if a company sells poor products, then consumers will go to another business to purchase what they need. Quality and compliance hinders R&D in many ways because the rules introduce limitation as to what R&D can pursue and without R&D, companies cannot compete and will not last long.