I think this is interesting because I want to say that companies should go for it. For established companies, they would have ann easier time looking to the future and establishing new ideas than a company more involved with competition and needing to consider the risk more over reward. That being said, I want all companies to invest in the “future” designs because that will respectively be our generation, and hopefully lead to a more progressive . But on the other hand, it is tough because we may be thinking to far into the future and “digging our own grave”. It’s a dangerous situation for companies to fund projects if they only look at the business aspect, yet not progressing with futuristic projects is a way to lose interest as well. It is a tricky situation.