Marketing to me is the amount of money needed to convince people that they need a product or a service. Companies that sell a product which has a fixed, inelastic demand would not waste resources to market the product to their existing customers. However, some companies have convinced consumers that their products are a necessity, not a want. Marketers are always trying to achieve this. They want to efficiently target potential customers and convince them that they need to have something. This can be in the form of visual advertisements or sending out products to internet personalities.

Ultimately marketing is how products become poised for launch. In different countries marketing is handled differently. This can especially be seen in global companies such as IKEA. For example, a product in the US is marketed as something for young adults who are just moving out. However, in Japan the same piece of furniture is used in a display to show how small spaces such as balconies can be utilized.