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gsharma replied to the topic Grand Strategies in the forum Marketing and Sales 6 years, 6 months ago
According to identifying and evaluating business strategies there are about 17 gran strategies that describe program of action and resource allocations. These strategies include concentration, market development, product development, innovation, horizontal integration, vertical integration, concentric diversification, Conglomerate diversification, turnaround, divestiture, liquidation, joint ventures, export-based strategy, global market strategy, international expansion strategy, strategic alliances and consortia, keiretsus & chaebols. These plans allocate skills, resources and organizational arrangements for successful strategic implementation. The strategy selection depends on goal, appropriate timing, flexible, consistent and strong support.