One of the most common ways to market a new product is through medical device representatives. Medical device representative helps both surgeons and patients by providing useful information and training. They help ensure that the surgeon use the device correctly, thereby improving the patents health and safety. This way the medical device representative is promoting the company, product and surgeons success. When a new device comes out in the market, surgeons are not familiar with the device. The new device or updated device requires a device representative to help surgeons get familiar with the device and market new products through this relationship.