Hi,

Organizational Behavior (OB) is the study and application of knowledge about how people, individuals, and groups act in organizations. It does this by taking a system approach. That is, it interprets people-organization relationships in terms of the whole person, whole group, whole organization, and whole social system. Its purpose is to build better relationships by achieving human objectives, organizational objectives, and social objectives.
Importance of organization behavior Management
1.It builds better relationship by achieving people’s, organizational, and social objectives.
2.It covers a wide array of human resource like behavior, training and development, change management, leadership, teams etc.
3.It brings coordination which is the essence of management.
4.It improves goodwill of the organization.
5.It helps to achieve objectives quickly.
In my real field experience with a good organization behavior it is good practice to achieve your goal.We need people to support us and people to listen to what we say .It can only be active by a good organizational behavior

Irene lloyd