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jjp93 replied to the topic Discussion Topic: Mission and Vision statements in the forum Marketing and Sales 6 years, 6 months ago
A mission statement is an overall statement of what the company does as a business and how it succeeds. This statement is more for employees and shareholders but customers can look at them as well. It reflects on the purpose, the values, and the principles of the business. A vision statement, however, is a general statement of what the company wants to achieve in the future. I believe these two statements are very important because they attract more employees, customers, and shareholders to want to do business with them. Shareholders and employees want to be a part of something greater and a mission statement or vision statement will grasp the attention of these people. If there were no mission statements or vision statements, employees wouldn’t know what they are working towards and shareholders wouldn’t know what they’re investing in.
At Bristol-Myers Squibb, their mission statement is “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.”
Their vision statement is “To our patients and customers, employees, global communities, shareholders, environment and other stakeholders, we promise to act on our belief that the priceless ingredient of every product is the integrity of its maker. We operate with effective governance and high standards of ethical behavior. We seek transparency and dialogue with our stakeholders to improve our understanding of their needs. We take our commitment to economic, social and environmental sustainability seriously, and extend this expectation to our partners and suppliers.”
Bristol-Myers Squibb does reflect the culture and values in real life. They have a week long Patient Care Week where they invite the patients to the company for a lunch and have them talk about their success stories of how the medicine they have received from this company have helped them with their diseases like lung cancer. BMS definitely tries to create an environment where they want to help patients as well as have a good working environment for the employees.
For Celgene, their mission statement is “Provide a fully functional lab space and support to accelerate early entrepreneurial biotech companies that share Celgene’s mission and vision to change the course of human health through bold pursuits in science.” Compared to BMS, Celgene is similar to BMS where they want to help improve patient care and help patients get better, quicker.