I chose to do an analysis of Merck

Strengths:
-Huge product portfolio
-Brand Name trust
-international presence
-large size company
-public faith because of not increasing drug prices and donating drugs to poor countries
-continuous growth

Weaknesses:
-counterfeiting of products hurt the brand trust
-product safety controversies (ex. Vioxx)
-environmental regulation controversies (violating clean air/water acts)

Opportunities:
-strong innovation
-open in emerging economies/developing countries

Threats:
-increasing competition
-patent expirations approaching