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  • julienneviuya replied to the topic Discussion Topic: Mission and Vision statements in the forum Marketing and Sales 7 years, 6 months ago

    A vision statement, as discussed in the lecture, states the goal of the company, along with what they value and why they do what they do. A mission statement states how the company carries out these goals and what the company considers to be success. These are both essential in defining a company and setting it apart from competitors or to consumers or investors. The company will act based on these two items, and everything the company does must support and be supported by the vision and mission statement.

    Edwards Lifesciences has a vision statement that states: “At Edwards Lifesciences, we are dedicated to providing innovative solutions for people fighting cardiovascular disease.
    Through our actions, we will become trusted partners with customers, colleagues, and patients — creating a community unified in its mission to improve the quality of life around the world. Our results will benefit customers, patients, employees, and shareholders.” They are stating their goal and their values in this. Their mission statement includes how they will carry out the vision and how they count successes: “We will celebrate our successes, thrive on discovery, and continually expand our boundaries. We will act boldly, decisively, and with determination on behalf of people fighting cardiovascular disease.” From the output of their work, it is evident that Edwards Lifesciences uses these statements to lead and drive their company.
    http://www.edwards.com/aboutus/credo