I am not very familiar with my companies marketing strategies. However, I do think we use a participation approach. At one of our all employee meetings last year a representative from the ER department of one of the largest hospitals in Ottawa came to speak. They hosted a 6 month trial with the use of our device and described their success, their challenges, their implementation strategies, and also provided feedback of some limitations and voiced some future technology requests on behalf of his staff. I think it was very informative to directly hear from our end user who didn’t use the device once, it was a full integration of the devices and the peripherals into their existing Emergency Room operations and flow.