Dr. Simon touched upon Branding when going over the Facets of Marketing. The coloring is an important component to think about when branding a product/company. What kind of coloring do you notice companies are using and why are those colors beneficial to their business?

For example, the color red invokes hungry and the color yellow promotes happiness. Restaurants tend to use these colors so that customers are hungry when either in their restaurants or looking at their logo and associate the company with happiness. One of the largest company I can think of that utilizes this is McDonald’s.