Obviously, a lot of people are saying they would prefer to conduct research which they will see implemented in their lifetime, if not within a decade or so. This is known as instant gratification and is the enemy to long-term innovation. Industry will only really engage in projects which impose a certain need or problem for a business and require a solution right now. This is fine most of the time but does not actively set out to solve problems before they possibly become a crisis and it’s too late to save a certain live or something. It takes a certain restraint to choose the other path but it is necessary if we are to tackle certain issues. Researchers who plan for the future are more concerned with the long-term goals of our species. In this respect the scope of the project is much larger in that it has the potential to reach a lot more people. It is about exploring possible alternatives, not satisfying a business function which is only seen as a cash cow. Both academic and industrial research are both important and investment needs to be poured into both so that both short and long-term goals can be achieved.