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Mattie718 replied to the topic The Expert in the forum Marketing and Sales 6 years, 11 months ago
This was a very creative form of satire which highlights sometimes the disconnect between management and engineering. Obviously there were some requirements which were laid out in this video and the leader of the company wanted to do everything in his power to accomplish this and satisfy the customer. He started by employing a project manager which did not seem to be the most technically inclined, at least not enough to effectively communicate with the product expert. Many times managers will have a business background and only understand how to run projects in terms of scheduling and budgeting and whatnot. They do not completely understand the science behind the product and how to solve design problems. Instead of understanding the engineer’s concerns about the feasibility of meeting the customer needs he pushes for the engineer to basically “figure it out”. This disconnect can lead to all types of errors/failures when corporate greed gets in the way of safety and quality. Hopefully engineers in the world do not succumb to the pressure as easily as the expert in this video!