When looking at the Planning Phase user needs are extremely important as they are the ones who will be buying the product but you also have to look at the investors needs. Without backing from the investors it will be impossible to get a project up and running. Therefore the planning phase should address how they will take care of their investors, what their investors are looking for in terms of return, and we should take into consideration their input as how to carry out the project. In all phases of the project it is also important to look at risk factors. The planning phase should go over potential risks factors that could occur, how severe each risk can be, what risk would you address first, and then a plan on how you will overcome a problem if this risk happens. Also, it would be ideal to set up some milestones for the project team to work forward too. Milestones keep the project team on track and will keep them up to date so they know how close they are to finishing the project.