I want to introduce a cellular network firm (JIO networs) that recently disrupted the market and already has more than 100 million subscribers within one year of its launch in India. The strategy that it employed was a freemium strategy when you lure in potential customers giving everything for free but charge a premium for additional features. By offering your partially launched product for free, you would give a chance for loyal customers to think twice to stick to one company. Also, this makes the market more stabilized and get more control over the share. However, this strategy is capital intensive and returns would take a long time.