I am going to take over here the example of cars. I really liked the advertisement on TV of Chevvy’s. Customers are basically asked to drive an unknown car or just sit and feel the car or check out the exterior of it. This way they don’t judge the book by it’s cover. I have also seen this done by the local car dealership in my area. Where customer who came to buy or check out the cars, can participate in this small event and get to guess the brand of the car. This way they are interactive too.