The most popular way of marketing these days is using social media. There is an increasing use of social media everyday. Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat are all different unique in their own ways of engagement. One of the common way I have come across Facebook is creating a comical video of their product/service. Since people are on Facebook for entertainment, businesses target that audience. They would capture a trending voice or a concept and try to combine it with their product which would at least make the users watch it. There is no guarantee the user will buy it but at least may share or like it which would then circulate. The way of using funny videos of grabbing attention seems to be very effective and common across social media.