The company should absolutely go for the project and here’s why: Grants are not solely limited to academic institutions and non-profit companies. A for-profit company also has the ability to apply for grants. Large, well established companies may not need to take this route of funding a project but this is perfect for small start-up companies. The only cost to a company that finds itself in this situation is the time and resources it takes for any initial testing as well as writing up the proposal itself. This is a minimal investment and takes most of the pressure off the company in regards to whether or not the company should pursue the project. Instead, the potential funder would be mainly responsible for deciding if the project is truly promising and worth pursuing.