A company that comes to mind when I think of good marketing is Starbucks. What type of grand strategy do they use? They have achieved global market status, there are Starbucks everywhere and in almost every country. The stores themselves serve as advertising because they are on every street corner and more ubiquitous than your average ad. Another grand strategy they use is “joint ventures” – Starbucks stores can be found inside Target and Barnes and Noble. They also maintain a consistent brand image. Another huge market strategy they use is innovation. They are constantly coming up with new drinks and flavors, and new contests and competitions on their app. They have a very loyal following and have created a behemoth company by using smart marketing strategies that other companies can learn from.