The past summer, I did an internship with Prosidyan. They are a medical device company which create and produce bone graft substitutes. The company’s customers were mainly doctors/surgeons at hospitals. We would send the material to the hospitals around the country and the some other countries also to use the bone graft substitute for spinal surgeries. Based on some of the research I have done, it seems thats medical devices companies are trying to focus on doctors and hospitals as its customers and not so much the patients themselves. The customers are the hospitals.