In academic research there is more independence of doing whatever research you want and you are answering the questions that are interesting to you personally . While in industry the project is selected by business and marketing department and sometimes you have to work on the project that is no more interesting for you or no one needs it and it required no creativity. In industry you have a lot of work in form of last minute project and you have to take those challenges and opportunities. Companies focus on right objectives and right time to ensure that their product makes solid first impression in market .Targeting a specific customer and allow free and honest feedback help in success of product. Companies rely on careful research and planning, communication and tactical skills to ensure their product’s success.