Participation is the best practice for incorporating it into market strategy.Many companies are using social media marketing and business blogging in their market.Customers are more happy to give review on social media.online forums are also created by companies where customer are participating.Marriot international also create Facebook game My Marriot Hotel that invites player to manage their own virtual hotels.participation does not have to be complex. The 5 P’s of Marketing helps managers and owners control to satisfy customers in their target market, add value to their business, and help differentiate their business from competitors. They should make sure that to check the network properly and respond actively to customer complaints ,suggestions and interaction in general. Good marketing includes clear picture of target customer and well defined plan that include all five P’s.