Emotions intelligence should be an important quality of today’s marketing . If their pitch of organizations doesn’t hit an emotional high note, their chances making a sale diminish considerably. Emotional intelligence is more important in organization that directly deals with the people. They try to match their product to customer needs,desires. Customer first need to understand what product you represent and why customer should invest in the product ,they should know ultimate purpose of product before they would buy it. All customers are emotional but types of emotion varies from customer to customer so try to identify types of emotion you should focus when dealing with a particular customer example some customer are family focused . Sometime you need to put yourself in customer’s shoe and understand what customer feeling . Customers buy products based on how they feel. And that feeling focuses on how company treat them, the quality of product, and even brand’s culture. Emotional intelligence is a way how to serve customer better.