The initiation phase is the hardest but most crucial part that sets the tone of the remaining phases for the given project. When you are pitching a new idea, you have to make sure it is presented succinctly with minimal room for doubts/questioning. One should make sure that they have all the background research ready and solid claims to back the project idea up. If you have a really good project idea but fail to present it efficiently, the project may not get the amount of attention it deserves because the idea seems futile. You have to sell the idea well enough for it to seem worthwhile. Some important factors to consider when initiating a new project idea is to have a good business strategy ready, help from human resources to take on new hires if needed, and key stakeholder support.