Emotional Intelligence helps companies to understand the customers emotions, mood, behaviour and to control them. It helps companies connect with the customers, have good communication to know the current needs of the customers and also to get feedback. EI is obtained by asking customers itself about their current needs, feedback, ther opinions etc. This is important because, a companys product can stand good in product only when they design a product according to current customers needs and demands. By having good sense of EI, this can be achieved which in turn helps companies to have good sale. Dealing with peoples emotions in the market is very important for the companys success.