As this week’s lecture talks about “killing a project” or “go” with the project.

As mentioned in the notes, you would typically “GO” with a project if marketplace is attractive, concept aligns with corporate strategy, and resources are available.

My question to all of you is, is it possible that a project was put in the “GO” category and during the middle of the project, the marketplace is no longer attractive and resources become limited. If so, how would you deal with this situation. Would the company allow you to deviate from the corporate strategy if it was clear that this would make the company money and all of the resources and time put into the project thus far won’t be wasted.

Share your thoughts or experience on this.