Recruiting diverse and underrepresented populations for clinical trials is crucial for the development of equitable healthcare solutions. It can be challenging to do so in a proper fashion. If I were in charge of marketing and recruiting for clinical trials,…   Read more»

I believe that medical device development industries use targeted digital marketing strategies of advertising on select channels to reach a target demographic/audience. By doing so, companies can tailor to the needs of the specific demographic and promote their products to…   Read more»

I’ll do Becton, Dickinson and Company (BD). 1. Strengths: -Diverse Product Portfolio -Global Presence -Focus on Innovation -Critical Role in Healthcare Infrastructure –> supplying essential products 2. Weaknesses: -Regulatory Compliance Pressures  -Integration Challenges from Acquisitions –> Adding new lines and…   Read more»

I think in the world of branding itself, you really just need to know your customer. Of course you can’t target everyone (unless you specialize in sales) but for us BMEs we can specialize in knowing a small group’s medical…   Read more»

In the world of marketing medical devices, it’s like navigating a constantly shifting terrain. Lately, there’s been this interesting move to directly educate patients about cutting-edge technologies. It’s empowering; patients are becoming involved about their healthcare options. But here’s the…   Read more»

I think this is an interesting question to pose for those with or without entrepreneurship ambitions. I think most biopharama or medical device companies share a similar mission objective in the sense that it generally follow the guidelines of collaboration,…   Read more»

Like many of the posters above, I would also like to reiterate the importance of the sales and marketing team behind any product’s development and marketability. It is important for any product to be: a.) known by its consumer base…   Read more»

In a business perspective, I believe that a company should consider run their advertisements based on the general demographic of a specific channel. For example, advertisements for toys or games could be run on channels that typically have more younger…   Read more»

In this scenario, a small division of a big medical device company will start developing stents. The company primarily focuses on orthopedics and is starting to develop smaller divisions to branch out into different areas in the medical device world…   Read more»

I’ll talk about two positive changes to the internal and external environment (strengths and opportunities). An orthopedic implant company is selling a titanium hip stem in the United States. During a business acquisition, the company acquired a Metal Injection Molding…   Read more»

Something interesting that some medical device companies are doing is marketing directly to the patient. While most sales and marketing efforts are done towards clinicians, surgeons, and hospitals, speaking directly to the patient is a different matter entirely. Patients are…   Read more»

As a student, I’ve learned that emotional intelligence (EI) is the ability to recognize, understand, and manage one’s own emotions and those of others. It’s a vital skill for both personal and professional success. Signs of high EI include being…   Read more»

I’ve had the opportunity to study and observe various clever uses of Participation in marketing. One standout example is Coca-Cola’s “Share a Coke” campaign, which encouraged customers to share a Coke with a friend and share their experiences on social…   Read more»

A mission statement and a vision statement are essential components of a company’s strategic planning and communication strategy. They serve distinct purposes: Mission Statement: A mission statement outlines the fundamental purpose and reason for an organization’s existence. It defines what…   Read more»

I’ve witnessed and been a part of some clever uses of Participation in marketing. One example that stands out is leveraging user-generated content and social media. Brands encourage their customers to create and share content related to their products or…   Read more»

I think they require training in engineering principles as they are marketing something that requires life importance and to professional people such as doctors and surgeons. It also shows transparency or honesty during selling medical products to doctors and professionals….   Read more»

The question of whether corporations should be considered moral entities, and if this shifts moral responsibility from individuals, is a complex ethical and legal issue. Treating corporations as moral entities can encourage ethical behavior within organizations but might also allow…   Read more»

I think fresh engineering graduates have diverse experiences based on the type of company they join. Startups offer exposure to various roles but come with risk and resource constraints. Mid-sized companies provide specialization and balanced environments with mentoring opportunities. Large…   Read more»

Public and private companies differ in significant ways. Public firms are owned by numerous shareholders, have stringent regulatory oversight, access to capital through public markets, and high transparency. They offer liquidity to shareholders but face regulatory burdens and short-term pressures….   Read more»