Kidwell et al. talk about Emotional Intelligence in marketing is a crucial fact. In the paper, it is suggested that Emotional Intelligence is a key factor in sales performance. Sales performance is basically defined with Customer Retention and Sales Revenue….   Read more»

Posted by: @srg36 I’m wondering if any of you have experience working on a project where there were multiple project managers who each were responsible for different portions of the project rather than just one project manager who managed the…   Read more»

Marketing to me is being able to present to consumers a product in a manner that would make them remember the product and maybe even make them want to buy it. Marketing oversees how to market a product such that…   Read more»

To start with, marketing and sales are two different things, but we can call them 2 different sides of the same coin. Sales are, as the name suggests, include the activities of selling products and/or services. On the other hand,…   Read more»

I think manipulation is a harsh term compared to other similar terms such as “persuasion”. Yes, I think in the most general sense, marketing can be considered manipulation. It’s the marketing team’s job to get as many people as they…   Read more»

Emotional Intelligence is a combination of self-awareness, self-regulation, motivation, empathy, and social skills. Employees with great emotional intelligence are generally more personable and have great interpersonal skills. EI is extremely beneficial and important to marketing employees. The ability to know…   Read more»

Posted by: @am2343 Personally, when I saw this topic, my mind immediately goes to Super Bowl commercials. Its one of the few, if not only times, where people will look forward to seeing the commercials as well as the game….   Read more»

This is my first time watching “The Expert” but not my first time finding humor in certain corporate policies and norms. What makes “The Expert” funny is subtle truth behind the content. My coworkers and I laugh quite frequently at…   Read more»

Brand coloring is one of the simplest facets of marketing. The integration of color in marketing material is often a subconscious, psychological factor that affects the viewer. The most common colors that I see are blue and white. These colors…   Read more»

Personally, when I saw this topic, my mind immediately goes to Super Bowl commercials. Its one of the few, if not only times, where people will look forward to seeing the commercials as well as the game. I think some…   Read more»

I recently saw an advertisement from GoPro that did an excellent job promoting their newest line of cameras. For starters, the entire advertisement was filmed using the product that they were promoting. This was really impressive because the advertisement contained…   Read more»

I work for a medical device servicing company where I manage products from dozens of manufacturers. It did not take long for me to realize that many of these products contain similar color schemes which naturally project an impression of…   Read more»

Something that I have noticed recently while watching sports are sponsorships and subtle ad placements. I enjoy watching basketball and that alone has a plethora of examples of subtle marketing. For example, on most of the team jerseys, you will…   Read more»

One example in particular came to mind when I thought about manipulation in sales. Apple recently launched their new iPhone 12 phones and are not including the wall charger and earbuds which they say is a more environmentally friendly approach….   Read more»

I think the best advertisements really know how to speak to their audience. I remember watching tv ads featuring McDonald’s Happy Meals as a kid, where they would show the different toys available in the meal, and would really grab…   Read more»

Although color in branding is very important in catching one’s eye, there may be individual differences in interpreting the colors as well. For example, some people have a preference for one color over the other. Different cultural backgrounds can also…   Read more»

Colors can influence your feelings and actions. If you see red you might think danger or stop, green could be positive and encouraging. I found a chart of different colors, words associated with them, and what companies use these colors:…   Read more»

I found this video very entertaining! I haven’t had a similar experience with external customers but have witnessed a milder version of this within a project team. On a recent project, we faced a lot of challenges and setbacks due…   Read more»

I believe EI is not only important in marketing, but in every facet of life where you need to interact with others. Humans are strongly influenced by their relationships with others, so practicing EI will inevitably benefit the individual and…   Read more»

I would, definitely, not turn down a job based on the type of business it is. If they are willing to hire me I would gladly join them. At the end of the day, no matter where you are, experience…   Read more»