These are all great points, and I would add that medical device marketing also needs to focus on transparency and education. With technology evolving quickly, it’s easy for patients or even healthcare professionals to feel overwhelmed by new products. Clear,…   Read more»

If I were to create a company, it would focus on developing sustainable healthcare technologies, specifically affordable diagnostic devices for underserved communities. My mission statement would be– innovating for equity: bridging healthcare gaps with accessible, sustainable technology.The company would focus…   Read more»

Based on my background as a biomedical engineer and the skills I gained in my specific track, my skillset would best fit the subset of product management. My technical expertise provides a strong foundation for understanding the intricacies of medical…   Read more»

A great real-world example to look at is the COVID-19 vaccine. If you look specifically at Moderna. who is known for their mRNA technology, both their internal and external environments affected decisions significantly. Internally, Moderna worked closely with scientist and…   Read more»

My SWOT analysis of a start-up stent company is as follows: Strengths – The innovative technology and advanced material is able to enhance the performance and durability of the internal stent significantly. Having an experienced medical device design team who…   Read more»

A lot of medical device companies seem to use blue for the coloring of their logos, which is supposed to signify trust and strength within the brand. Of course, other medical device companies use different colors, such as Johnson &…   Read more»

During this course we have been introduced to different aspects of medical device development including business. Although this is a BME course how beneficial do you think a business minor/major/certification to an aspiring engineer?  For an aspiring engineer with little…   Read more»

Maintaining a diverse demographic across clinical trials is beneficial not only for collecting efficient data, but it is also advantageous in the sense that people across all backgrounds are given opportunities to experience and likely benefit from their participation in…   Read more»

The first impression of a logo or office space is often the color. Colors and design must make sense to the product or theme that is trying to be sold. For example, a product geared towards kids must not be…   Read more»

I think it is clear that different types of healthcare products and biomedical devices require different types of marketing. For example, pharmaceutical drugs and devices, such as a new pill or patch, benefits greatly from interacting with the average consumer….   Read more»

Based on the project managers and managers I’ve interacted with at my workplace, a business degree is extremely helpful. At the end of the day, any biomedical engineering company sells a product(s). Therefore, sales is what drives the business and…   Read more»

@an83 I would have to disagree on your perspective because a business minor can offer valuable skills that actually benefit a student beyond an MBA or entry level role. An undergraduate education does often focus on immediate next steps, but…   Read more»

Some common aspects touched upon for recruiting underrepresented communities for clinical trials were building trust, making the process more accessible, and ensuring the message has some form of relatability and clarity. However, one aspect that is often overlooked is the…   Read more»

The original poster brings up a good point about the marketing engineer role, especially in the medical device industry, as this career path blends technical expertise with the need of strong interpersonal skills and the ability to sell complex ideas….   Read more»

Contingency plans are certainly important for companies to avoid being affected by external factors. Specifically in terms of weather, it is important for companies to maintain a diversified supply chain. Sourcing materials from multiple locations helps to mitigate the risk…   Read more»

Engineers can leverage their technical expertise in customer-facing contexts through sales and marketing roles in the medical device business. These positions entail more than just typical sales; they also entail gaining the trust of healthcare professionals, comprehending intricate client needs,…   Read more»

If I were starting my own business, I would specialize on designing cutting-edge biorobotic prosthesis for people with mobility problems. My company would be a biomedical engineering firm. The following would be our mission statement: “Empowering lives through cutting-edge, accessible…   Read more»

I agree with both participants that medical device marketing techniques must adapt, especially with technology and engineering. Building on this, the Marketing & Sales lecture highlights that medical device marketing must always satisfy customer demands, which include healthcare professionals and…   Read more»

I certainly agree that it depends on the type of person you are. To be successful in sales, there has to be some sort of extroverted nature that you can bring out when speaking with customers. I would argue, however,…   Read more»

I think the answer to this question is really based on where you want your career to end up. I have always been interested in people management. Before starting my graduate studies, I was torn between trying to attain my…   Read more»