Deciding brand coloring involves a lot of strategy. As mentioned in the above posts, different colors correspond to different meanings. Additionally, different colors can provoke different feelings. All of these ideas are taken into consideration when deciding brand coloring. Recently on TikTok, an influencer rebranded many different famous logos including McDonalds, Starbucks, and The Washington Post. Surprisingly, a lot of these companies took her suggestions and implemented the brand change. These videos generated millions of views and likes. The new designs are significantly less colorful and many labeled them "repulsive." However, they are still generating a lot of attention and as mentioned previously a few major brands even implemented the suggested changes for a short period of time. It is interesting how there are other components involved besides coloring that can create an appealing/popular brand. I am wondering if anyone has seen these videos and if so, what do you think of the rebranding she has done compared to the originals? What are some strategies involved with branding besides coloring?
The mention of Tiktok in this post reminded me of a game that was popular for a while growing up where the player was shown outlines of different logos without colors or words, just shapes. They would then have a set about of time to fill in the correct answer of what company the shaded logo corresponded to. My friends and I were all appalled at how many we got correct so instantaneously. We felt brainwashed! The color was definitely a factor in this game, often players would say be able to describe the logo in detail before putting their finger on what the correct company was. Just goes to show how much work companies put into marketing to have that recognizable effect.
As someone previously mentioned, the color used the most in businesses is blue due to their connection to the sky and ocean which allow the person to feel trust and security in the color. Blue, black, gray, brown and white are also viewed as the most professional colors so it would make sense that businesses like American Express, Dell, IBM, and Intel use blue as well. Color have a strong effect on branding because each one elicits an emotion, for example:
Red - attention grabbing, warmth, raises blood pressure, increases appetite
Yellow - joyful, attention grabbing, happiness and warmth
Orange - affordable, youthful and may drive appetite
Green - healing, tranquility, environmental
Blue - calming, confident, security, used in alot of government and medical companies
Purple - expensive, noble and viewed to have confidence and warmth
Pink - innocent, gentle , delicate
White - peace, purity, cleanliness
Brown - natural, earthy, utility
Black - distinctive, serious, authority
< https://citygro.com/color-and-meaning-business-branding-infographic/>
Each one has a certain mood connected to them and depending on the type of businesses out there, they use one of these as their primary colors or a combination of them to help their marketing and call in customers from images alone.
One color that I've noticed is used frequently in branding and marketing is blue. Blue is a color that conveys peace, trust and reliability. The first brands that come to mind when considering the color is Samsung, HP, Dell, Windows, IBM, AT&T, GE, Pfizer, Cisco, and more, all of which are considerably well-known, trustworthy brands. When it comes to branding, color selection is a minor detail that may play a major role in the identity of a company. Another color that is commonly used with technology-based companies is black. Black seems to be associated with high quality, stability, and strength. Colors play a huge role in relaying their initial message to consumers and is a component of branding that companies spend lots of money on to perfect.
https://digitalsynopsis.com/advertising/psychology-of-colors-in-marketing/
I noticed a lot of replies mentioned specific colors, but I have noticed brands have focused more on color themes in recent years. Numerous clothing brands have moved to promoting earthy tone colors for new product lines. Matte was a huge thing at one point in time. Everything was matte from cars, to nails, to company branding. On another note, pastel hues are utilized often for companies that deal with babies.
Would these changes in colors to conform to what is trendy be viewed as branding or marketing?
I have noticed that companies that are geared towards health benefits or that promote healthy living use the color green. The color green represents many things such as nature, wealth, and health. Companies like Whole Foods Market, Sprouts Market, and the Animal Planet channel. Using the color green in their logos has been beneficial to the company because of its significant influence on their individual brands.
I have noticed that companies that are geared towards health benefits or that promote healthy living use the color green. The color green represents many things such as nature, wealth, and health. Companies like Whole Foods Market, Sprouts Market, and the Animal Planet channel. Using the color green in their logos has been beneficial to the company because of its significant influence on their individual brands.
Color plays a significant role in branding and marketing for companies, as it has the power to evoke emotions, convey messages, and create memorable visual identities. Different companies use various colors in their branding strategies, and these color choices are often carefully considered to align with their brand personality, target audience, and overall business goals. Many companies use blue in their branding, as it is often associated with trust, reliability, and professionalism. For example, financial institutions and technology companies often use shades of blue in their logos and marketing materials to convey a sense of stability, security, and expertise. Blue is also known to have a calming effect on people, which can create a positive perception of a company and encourage trust in their products or services. Red is another commonly used color in branding, as it is associated with energy, excitement, and passion. Companies in industries such as food, beverage, and entertainment often use red to capture attention and create a sense of urgency or excitement. Red is also known to stimulate appetite and evoke strong emotions, which can be beneficial for companies that want to create a sense of excitement or evoke a passionate response from their target audience. Other colors such as orange, purple, pink, and black are also commonly used in branding, each with its own unique associations and meanings. The choice of colors in branding is often carefully considered to align with a company's brand personality, target audience, and overall business goals. Colors can create visual recognition, evoke emotions, and convey messages, all of which can be beneficial for a company's branding efforts, helping to create a strong and memorable visual identity that resonates with their audience and supports their business objectives.
Hello,
Two prominent colors frequently used in branding are blue and green. These colors are chosen by companies for specific reasons that align with their branding strategies.
Blue: Blue is a widely chosen color by businesses, especially in the tech and financial sectors. It's associated with trust, reliability, and professionalism. Companies like IBM, Facebook, and Samsung use shades of blue in their branding to convey a sense of dependability and credibility to their customers. The color blue can instill a feeling of security and competence, which is essential for businesses dealing with sensitive information or services. For example, social media platforms like Facebook want their users to feel secure and trust the platform with their personal data, making blue a suitable choice.
Green: Green is commonly associated with nature, growth, and health. Companies that prioritize eco-friendliness, sustainability, or wellness often incorporate green into their branding. Examples include Whole Foods, Starbucks, and Animal Planet. These businesses aim to evoke feelings of health, vitality, and environmental responsibility. Green signifies balance and harmony with the environment and is ideal for companies committed to these principles. Whole Foods, for instance, wants to be seen as a natural and healthy food retailer, so green aligns perfectly with its values and image.
